TY - BOOK AU - Grewal,Dhruv AU - Levy,Michael TI - Marketing SN - 9780077386436 AV - HF5415 .G675 2011 U1 - 658.8 22 PY - 2011/// CY - New York PB - McGraw Hill/Irwin KW - Marketing N1 - Includes bibliographical references and index UR - http://www.loc.gov/catdir/enhancements/fy1013/2009940704-d.html ER -