TY  - BOOK
AU  - Bly,Robert W.
TI  - The marketing plan handbook
SN  - 9781599183626 (alk. paper)
AV  - HF5415 .B4848 2009
U1  - 658.8/02 22
PY  - 2009///
CY  - [Irvine]
PB  - Entrepreneur Media
KW  - Marketing
KW  - Business planning
N1  - Includes bibliographical references (p. 321) and index
ER  -