TY - BOOK AU - Anselmo,Donna TI - Marketing demystified: a self-teaching guide SN - 9780071713917 (pbk.) AV - HF5415 .A647 2010 U1 - 658.8 22 PY - 2010/// CY - New York PB - McGraw-Hill KW - Marketing N1 - Includes index ER -