TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Aperia,Tony
AU  - Georgson,Mats
TI  - Strategic brand management: a European perspective 
SN  - 9780273706328 (pbk. : alk. paper)
AV  - HD69.B7 K449 2008
U1  - 658.8/27 22
PY  - 2008///
CY  - Harlow, England, New York
PB  - Prentice Hall Financial Times
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip089/2008003326.html
ER  -