Kotler.Philip <br/><br/>
Principles of marketing(14th ed) / 
Philip Kotler, Gary Armstrong. 
 - 14th ed. 
 - Boston . :  Pearson Prentice Hall,  c2012  
 - xxiv, 613, [97] p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273752431 
<br/><br/><label>LC Class. No.: </label>HF 5415  / .K636 2012