TY  - BOOK
AU  - KotlerPhilip
AU  - ArmstrongGary
TI  - Principles of marketing(14th ed)
SN  - 9780273752431
AV  - HF 5415 .K636 2012
PY  - 2012///
CY  - Boston .
PB  - Pearson Prentice Hall
N1  - Includes bibliographical references and index
ER  -