Yusniza Kamarulzaman Principles of Marketing / Yusniza Kamarulzaman & Nor Khalidah Abu . - 2nd ed. - New York . : Oxford University Press , c2013. - xiv, 297p . : ill . ; 25cm + Includes Index. ISBN: 9789676590510 LC Class. No.: HF 5415 / .Y95 2013