Pride.William M Foundations of marketing / William M. Pride, O.C. Ferrell. - 5th ed. - Australia ; Mason, OH : South-Western, Cengage Learning, c2013. - xxiii, 550 p. : col. ill. ; 28 cm. Includes bibliographical references and indexes. ISBN: 9781111580162 LC Class. No.: HF5415 / .P6584 2013