Arens.William F <br/><br/>
Contemporary advertising /  
William F. Arens, Michael F. Weigold, Christian Arens. 
 - 14th ed. 
 - Boston :   McGraw-Hill Irwin,   c2008. 
 - xxxix, 722p . :  col. ill . ;  28cm + 
<br/><br/>Includes Bibliography References and Index. 
<br/><br/><label>ISBN: </label>9780071318389 
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 2013