TY  - BOOK
AU  - ArensWilliam F
AU  - WeigoldMichael F
TI  - Contemporary advertising / 
SN  - 9780071318389
AV  - HF5821 .B62 2013
PY  - 2008///
CY  - Boston : 
PB  - McGraw-Hill Irwin, 
N1  - Includes Bibliography References and Index
ER  -