Alon.Ilan Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. - New York : McGraw-Hill/Irwin, c2013. - xxi, 602 p. : ill., maps ; 26 cm. Includes bibliographical references and indexes. ISBN: 9780071318204 LC Class. No.: HF1416 / .A47 2013