Paul Peter <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 11th ed. 
 - New York, NY :   McGraw-Hill Irwin,  c2013. 
 - xvii, 796 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071315555 
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .P387 2013