| 000 | 00731nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20200302161619.0 | ||
| 008 | 160726t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a1292017392 | ||
| 020 | _a9781292017396 | ||
| 040 | _cMIU | ||
| 050 |
_aHF5823 _b.W455 2015 |
||
| 100 |
_91732 _aMoriarty, Sandra |
||
| 245 | 1 | 0 |
_aAdvertising and IMC: principles and practice (10th ed) _bprinciples and practice _cSandra Moriarty, Nancy Mitchell, William Wells. |
| 250 |
_a10th ed _bGlobal edition |
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| 260 |
_aBoston: _bPearson, _c2015. |
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| 300 |
_a669 p. : _bcol. ill. ; _c28 cm. |
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| 504 | _aIncludes bibliographical reference and index. | ||
| 650 | _vAdvertising. | ||
| 700 |
_91733 _aMitchell, Nancy |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c1230 _d1230 |
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