000 00631nam a22002177a 4500
999 _c1258
_d1258
003 OSt
005 20220512115337.0
008 160804t xxu||||| |||| 00| 0 eng d
020 _a9780173756064
020 _a0273756060
040 _cMIU
050 _aHF5415.122
_b.L68 2011
100 _91773
_aLovelock, Christopher
245 _aServices marketing:
_bpeople, technology, strategy /
_cChristopher H. Lovelock, Jochen Wirtz
250 _a7th ed.
_bGlobal edition
260 _aBoston:
_bPearson,
_c2011
300 _a648 p. :
_bill.;
_c28 cm.
500 _aIncludes index
700 _91774
_aWirtz, Jochen
942 _2lcc
_cBK