000 | 00631nam a22002177a 4500 | ||
---|---|---|---|
999 |
_c1258 _d1258 |
||
003 | OSt | ||
005 | 20220512115337.0 | ||
008 | 160804t xxu||||| |||| 00| 0 eng d | ||
020 | _a9780173756064 | ||
020 | _a0273756060 | ||
040 | _cMIU | ||
050 |
_aHF5415.122 _b.L68 2011 |
||
100 |
_91773 _aLovelock, Christopher |
||
245 |
_aServices marketing: _bpeople, technology, strategy / _cChristopher H. Lovelock, Jochen Wirtz |
||
250 |
_a7th ed. _bGlobal edition |
||
260 |
_aBoston: _bPearson, _c2011 |
||
300 |
_a648 p. : _bill.; _c28 cm. |
||
500 | _aIncludes index | ||
700 |
_91774 _aWirtz, Jochen |
||
942 |
_2lcc _cBK |