000			02011cam a2200337 i 4500
001			17895023
003			OSt
005			20200302161647.0
008			130923s2015 ctua 001 0 eng d
010			_a 2013951173
020			_a9781285465074 (paperback)
020			_a1285465075 (paperback)
035			_a(OCoLC)ocn869728754
040			_aAU@ _beng _cAU@ _erda _dYDXCP _dOLC _dLTSCA _dOCLCF _dDLC
042			_alccopycat
050	0	0	_aPN1990.9.A88 _bH55 2015
082	0	4	_a808.22 _223
100	1		_aHilliard, Robert L., _d1925- _eauthor.
245	1	0	_aWriting for television, radio, and new media / _cRobert L. Hilliard, Professor Emeritus, Emerson College.
250			_aEleventh edition.
260			_aAustralia: _bCengage Learning, _c2015.
300			_axxi, 503 pages : _billustrations ; _c23 cm.
500			_aPrevious edition: 2011.
504			_aIncludes index.
520			_aWriting for Television, Radio, and New media has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.
650		0	_aBroadcasting _xAuthorship.
650		0	_aMass media _xAuthorship.
906			_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c1457 _d1457