000 00816nam a22002775i 4500
999 _c1472
_d1472
001 18724646
003 OSt
005 20220512114829.0
008 150731s2016 ohu 000 0 eng
010 _a 2015948212
020 _a9781285429786 (alk. paper)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 _aHD9980.5
_b.H645 2017
100 1 _aHoffman, K. Douglas.
245 1 0 _aServices marketing:
_bconcepts, strategies, & cases /
_cK. Douglas Hoffman, Jason E. G. Bateson.
250 _a5th ed.
260 _aBoston:
_bCengage Learning,
_c2017.
263 _a1601
300 _axv, 458 pages:
_bill. ;
_c26cm.
500 _aIncludes index.
650 _vService industries
_xmarketing
906 _a0
_bibc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBK