| 000 | 01107cam a2200301 i 4500 | ||
|---|---|---|---|
| 999 |
_c1710 _d1710 |
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| 001 | 18278728 | ||
| 003 | OSt | ||
| 005 | 20220511153330.0 | ||
| 008 | 140825s2015 maua b 001 0 eng | ||
| 010 | _a 2014032847 | ||
| 020 | _a1591396190 (alk. paper) | ||
| 020 | _a9781591396192 (alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dmiu_ain |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.153 _b.K53 2015 |
| 100 | 1 | _aKim, W. Chan. | |
| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne. |
| 250 | _aExpanded edition. | ||
| 264 | 1 |
_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2015] |
|
| 300 |
_axxviii, 287 p. : _bill. ; _c25 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aMarket segmentation. | |
| 700 | 1 | _aMauborgne, Renée. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
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