| 000 | 00616nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20200302161717.0 | ||
| 008 | 170421t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788131519585 | ||
| 040 | _cMIU | ||
| 050 |
_aHF5415 _b.K96 2012 |
||
| 100 |
_aKurtz, David L. _92418 |
||
| 245 |
_aPrinciples of contemporary marketing/ _cDavid Kurtz. |
||
| 250 | _a15th ed., | ||
| 260 |
_aDelhi, India: _bCengage Learning India Private Limited, _c2012 |
||
| 300 |
_axxxvii, 662 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _92064 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c1717 _d1717 |
||