000 01152cam a2200325 a 4500
001 3840189
003 OSt
005 20200302161720.0
008 870518s1988 njua b 001 0 eng
010 _a 87013660
020 _a0898599148
020 _a0805801251 (pbk.)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aP91
_b.H75 1988
082 0 0 _a001.51/072
_219
100 1 _aHsia, H. J.
_q(Hower J.),
_d1925-
_92481
245 1 0 _aMass communications research methods :
_ba step-by-step approach /
_cH.J. Hsia.
260 _aHillsdale, N.J. :
_bL. Erlbaum Associates,
_c1988.
300 _axiii, 629 p. :
_bill. ;
_c25 cm.
440 0 _aCommunication textbook series.
_pMass communication
_92482
500 _aIncludes indexes.
504 _aBibliography: p. 585-613.
650 0 _aMass media
_xReseach
_xMethodology.
_92483
650 0 _aCommunication
_xResearch
_xMethodology.
_92484
650 0 _aMass media
_xResearch.
_92485
650 0 _aCommunication
_xResearch.
_92486
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0745/87013660-d.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cREF
999 _c1737
_d1737