000			01891cam a22003258i 4500
001			18703365
003			OSt
005			20200302161720.0
008			150716s2016 enk b 001 0 eng
010			_a 2015028062
020			_a9780190271510
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aP90 _b.P3553 2017
082	0	0	_a302.23 _223
100	1		_aPavlik, John V. _q(John Vernon) _92491
245	1	0	_aConverging media : a new introduction to mass communication (5th ed) _ba new introduction to mass communication / _cJohn V. Pavlik, Rutgers University ; Shawn McIntosh, Massachusetts College of Liberal Arts.
250			_aFifth edition.
263			_a1111
300			_axxxiii, 435 p. : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe changing media landscape. Mass communication and its digital Transformation -- Media literacy in the digital age -- Mass-communication formats. -- Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age.
650		0	_aMass media. _92464
650		0	_aDigital media. _92492
650		0	_aInternet. _92493
700	1		_aMcIntosh, Shawn. _92494
906			_a0 _bvip _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cREF
999			_c1741 _d1741