| 000 | 00732nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20200302161727.0 | ||
| 008 | 180628t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781259921698 | ||
| 040 | _cMIU | ||
| 050 |
_aHF5823 _b.B387 2018 |
||
| 100 |
_aBelch, George E. _91928 |
||
| 245 |
_aAdvertising and promotion: an integrated marketing communications perspective (11th ed)/ _b: an integrated marketing communications perspective _cGeorge E. Belch, Michael A. Belch |
||
| 250 | _a11th ed | ||
| 260 |
_aNew York: _bMcGraw Hill Education: _c2018. |
||
| 300 |
_axli. 767 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 700 |
_aBelch, Michael A. _91929 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c1815 _d1815 |
||