000 01238cam a2200313 i 4500
999 _c2379
_d2379
001 20025712
003 OSt
005 20220829100029.0
008 170922s2019 nyu b 001 0 eng
010 _a 2017037515
020 _a9781292269245
_cRM98.80
040 _aDLC
_beng
_cDLC
_erda
_dDLC
_dMIU_ain
042 _apcc
050 0 0 _aHF5415.32
_b.S35 2019
082 0 0 _a658.8/342
_223
100 1 _aSchiffman, Leon G.,
_eauthor.
245 1 0 _aConsumer behavior /
_cLeon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
250 _a12th ed.
264 1 _aNew York, NY :
_bPearson,
_c[2019]
264 4 _a©2015
300 _axxix, 478 p. ;
_c29 cm
504 _aIncludes bibliographical references (pages 405-431) and index.
650 0 _aConsumer behavior.
650 0 _aMotivation research (Marketing)
700 1 _aWisenblit, Joseph,
_eauthor.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK