000 | 01238cam a2200313 i 4500 | ||
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999 |
_c2379 _d2379 |
||
001 | 20025712 | ||
003 | OSt | ||
005 | 20220829100029.0 | ||
008 | 170922s2019 nyu b 001 0 eng | ||
010 | _a 2017037515 | ||
020 |
_a9781292269245 _cRM98.80 |
||
040 |
_aDLC _beng _cDLC _erda _dDLC _dMIU_ain |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.32 _b.S35 2019 |
082 | 0 | 0 |
_a658.8/342 _223 |
100 | 1 |
_aSchiffman, Leon G., _eauthor. |
|
245 | 1 | 0 |
_aConsumer behavior / _cLeon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. |
250 | _a12th ed. | ||
264 | 1 |
_aNew York, NY : _bPearson, _c[2019] |
|
264 | 4 | _a©2015 | |
300 |
_axxix, 478 p. ; _c29 cm |
||
504 | _aIncludes bibliographical references (pages 405-431) and index. | ||
650 | 0 | _aConsumer behavior. | |
650 | 0 | _aMotivation research (Marketing) | |
700 | 1 |
_aWisenblit, Joseph, _eauthor. |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |