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008			191021s2020 nyu jo 001 0 eng
010			_a 2019044780
020			_a9781260570991 _cRM396.00
040			_aDLC _beng _cLOC _erda _dMIU_ain
042			_apcc
050	0	0	_aHF5823 _b.B387 2021
100	1		_aBelch, George E. _q(George Edward), _d1951- _eauthor.
245	1	0	_aAdvertising and promotion: _ban Integrated marketing communications perspective / _cGeorge Belch & Michael Belch, Both of San Diego State University.
250			_a12th ed.
263			_a2001
264		1	_aNew York : _bMcGraw-Hill Education, _c2021.
300			_axxxi, 740 p.: _bcol.ill.; _c29 cm.
500			_aRevised edition of the authors' Advertising and promotion, [2018]
500			_aIncludes index.
520			_a"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- _cProvided by publisher.
521			_aAges 18+ _bMcGraw-Hill Education
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A., _eauthor.
776	0	8	_iPrint version: _aBelch, George E. (George Edward), 1951- _tAdvertising and promotion _b12e _dNew York : McGraw-Hill Education, 2020. _z97812605709971 _w(DLC) 2019044779
942			_2lcc _cBK