000			00849nam a22002537a 4500
999			_c2383 _d2383
003			OSt
005			20230417132507.0
008			210614s2022 njua b 001 0 eng
020			_a9781944659820 _cRM323.44 _q(pbk.)
040			_cMIU _dMIU_ain
050			_aHF5415.122 _b.L68 2022
100			_91773 _aLovelock, Christopher H.
245			_aServices marketing: _bpeople, technology, strategy / _cChristopher H. Lovelock, Jochen Wirtz
250			_a9th ed. _bGlobal edition
260			_aNew Jersey : _bWorld Scientific, _c2022.
300			_axvii, 665 p.: _bcol.ill.; _c28 cm.
504			_aIncludes bibliographical references and index.
650			_aMarketing _xManagement.
650			_aProfessions _xMarketing.
650			_aService industries _xMarketing.
650			_aCustomer services _xMarketing.
700			_91774 _aWirtz, Jochen
942			_2lcc _cBK