| 000 | 01138cam a22003014a 4500 | ||
|---|---|---|---|
| 999 |
_c2467 _d2467 |
||
| 001 | 13542640 | ||
| 003 | OSt | ||
| 005 | 20231019120410.0 | ||
| 008 | 040330s2005 njua b 001 0 eng | ||
| 010 | _a 2004044713 | ||
| 020 | _a9780131273924 | ||
| 040 |
_aDLC _cDLC _dDLC _dMIU_ain |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.K45 2005 |
| 100 | 1 |
_aLane, W. Ronald, _d1940- |
|
| 245 | 1 | 0 |
_aKleppner's advertising procedure / _cW. Ronald Lane, Karen Whitehill King, J. Thomas Russell. |
| 250 | _a16th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2005. |
||
| 300 |
_axvii, 766 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aKing, Karen Whitehill. | |
| 700 | 1 |
_aRussell, Thomas, _d1941- |
|
| 700 | 1 |
_aKleppner, Otto, _d1899- _tAdvertising procedure. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||