000			02172cam a22003498i 4500
001			22274974
003			OSt
005			20260512145052.0
008			211018s2022 nyu b 001 0 eng
010			_a 2021048560
020			_a9780367533533 _q(paperback)
035			_a22274974
040			_aDLC _beng _erda _cDLC _dMILA_ain
042			_apcc
050	0	0	_aP90 _b.D44185 2022
100	1		_aDeFleur, Melvin L. _q(Melvin Lawrence), _d1923-2017, _eauthor.
245	1	0	_aMass communication theories : _bexplaining origins, processes, and effects / _cMelvin L. DeFleur, Margaret H. DeFleur.
250			_a2nd edition.
263			_a2203
264		1	_aNew York, NY : _bRoutledge, _c2022.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"-- _cProvided by publisher.
650		0	_aMass media.
700	1		_aDeFleur, Margaret H., _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c2659 _d2659