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050	0	0	_aHD59 _b.T474 2025
245	0	4	_aThe public relations handbook / _cAlison Theaker.
250			_aSeventh edition.
263			_a2507
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, Taylor and Francis, _c2025.
300			_apages cm.
336			_atext _btxt _2rdacontent _0http://id.loc.gov/vocabulary/contentTypes/txt
337			_aunmediated _bn _2rdamedia _0http://id.loc.gov/vocabulary/mediaTypes/n
338			_avolume _bnc _2rdacarrier _0http://id.loc.gov/vocabulary/carriers/nc
490	0		_aMedia practice
500			_aOriginally entered under: Alison Theaker.
504			_aIncludes bibliographical references and index.
520			_a"The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security, and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and "the decline of media", and is packed with student-friendly features including clear chapter aims, discussion questions, and further reading suggestions throughout. The Public Relations Handbook is an ideal resource for students of Public Relations, Corporate and Strategic Communications, and Marketing Communications. This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683"-- Provided by publisher.
650		0	_aCorporations _xPublic relations _0http://id.loc.gov/authorities/subjects/sh85108765
700	1		_aTheaker, Alison _eeditor _4http://id.loc.gov/vocabulary/relators/edt _0http://id.loc.gov/authorities/names/nb96006244 _1http://id.loc.gov/rwo/agents/nb96006244
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758			_4http://id.loc.gov/ontologies/bibframe/instanceOf _1http://id.loc.gov/resources/works/24023517
776	1		_iOnline version _4http://id.loc.gov/entities/relationships/onlineversion _tPublic relations handbook _bSeventh edition _dNew York : Routledge, Taylor and Francis, 2025 _z9781003517375 _w(DLC) 2025005143
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