000 | 02047cam a2200385 a 4500 | ||
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001 | 15951685 | ||
003 | OSt | ||
005 | 20200302161352.0 | ||
008 | 091019s2011 nyua b 001 0 eng | ||
010 | _a 2009043316 | ||
015 |
_aGBA9A5606 _2bnb |
||
015 |
_aGBA9A5643 _2bnb |
||
016 | 7 |
_a015408051 _2Uk |
|
016 | 7 |
_a015408088 _2Uk |
|
020 | _a9780073529967 (alk. paper) | ||
020 | _a0073529966 (alk. paper) | ||
020 | _a9780071221115 (pbk.) | ||
020 | _a0071221115 (pbk.) | ||
035 | _a(OCoLC)ocn436028033 | ||
040 |
_aDLC _cDLC _dDLC |
||
050 | 0 | 0 |
_aHF5415.13 _b.P388 2011 |
082 | 0 | 0 |
_a658.8 _222 : Price - RM 120.00 |
100 | 1 |
_aPeter, J. Paul _9473 |
|
245 | 1 | 2 |
_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly, Jr. |
250 | _aTwelfth ed. | ||
260 |
_aNew York : _bMcGraw-Hill/Irwin, _c2011. |
||
300 |
_axiv, 258 p. : _bill. ; _c26 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
505 | 0 | _aEssentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans. | |
650 | 0 |
_aMarketing _xManagement. |
|
700 | 1 |
_aDonnelly, James H., Jr. _9474 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |
||
999 |
_c295 _d295 |