000 | 01141cam a2200325 a 4500 | ||
---|---|---|---|
001 | 15946958 | ||
003 | OSt | ||
005 | 20200302161357.0 | ||
008 | 091015s2011 nyua b 001 0 eng | ||
010 | _a 2009043026 | ||
015 |
_aGBB034415 _2bnb |
||
016 | 7 |
_a015500690 _2Uk |
|
020 | _a9780073381152 (alk. paper) | ||
020 | _a0073381152 (alk. paper) | ||
035 | _a(OCoLC)ocn436028032 | ||
040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dUKM _dC#P _dBWX _dCDX _dDLC |
||
050 | 0 | 0 |
_aHF5415.13 _b.M3586 2011 |
082 | 0 | 0 |
_a658.8/02 _222 |
100 | 1 |
_aWalker, Orville C., Jr. _9523 |
|
245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
250 | _a7th ed. | ||
260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2011. |
||
300 |
_axv, 352 p. : _bill. ; _c26 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aMarketing _xManagement. |
|
700 | 1 |
_aMullins, John W. _q(John Walker) _9538 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |
||
999 |
_c334 _d334 |