000			01866cam a2200313 a 4500
001			15682217
003			OSt
005			20200302161403.0
008			090401s2010 mauab b 001 0 eng
010			_a 2009013911
020			_a9780136087588
020			_a0136087582
035			_a(OCoLC)ocn297149500
040			_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dCDX _dDLC
050	0	0	_aHF5429 _b.B45 2010
082	0	0	_a658.8/7 _222
100	1		_aBerman, Barry _9592
245	1	0	_aRetail management : _ba strategic approach / _cBarry Berman, Joel R. Evans.
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2010.
300			_axxviii, 654 p. : _bcol. ill., col. maps ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aAn introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
650		0	_aRetail trade _xManagement.
700	1		_aEvans, Joel R. _9593
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c379 _d379