| 000 | 01191cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 15157689 | ||
| 003 | OSt | ||
| 005 | 20200302161405.0 | ||
| 008 | 080128s2008 enka b 001 0 eng | ||
| 010 | _a 2008003326 | ||
| 020 | _a9780273706328 (pbk. : alk. paper) | ||
| 020 | _a0273706322 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)ocn191697388 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHD69.B7 _bK449 2008 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 100 | 1 |
_aKeller, Kevin Lane _d1956- _9650 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _ba European perspective / _cKevin Lane Keller, Tony Aperia, Mats Georgson. |
| 260 |
_aHarlow, England ; _aNew York : _bPrentice Hall Financial Times, _c2008. |
||
| 300 |
_axxvi, 829 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 700 | 1 |
_aAperia, Tony _9651 |
|
| 700 | 1 |
_aGeorgson, Mats _9652 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip089/2008003326.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c405 _d405 |
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