000			01698cam a2200313 a 4500
001			15573286
003			OSt
005			20200302161405.0
008			090102s2009 nyua b 001 0 eng
010			_a 2008054877
020			_a9780273716860 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
050	0	0	_aHD30.4 _b.S28 2009
082	0	0	_a650.072 _222
100	1		_aSaunders, Mark _d1959- _9647
245	1	0	_aResearch methods for business students / _cMark Saunders, Philip Lewis, Adrian Thornhill.
250			_a5th ed.
260			_aNew York : _bPrentice Hall, _cc2009.
300			_axxi, 614 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references (p. 561-572) and index.
505	0		_aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
650		0	_aBusiness _xResearch.
650		0	_aBusiness _xResearch _xData processing.
700	1		_aLewis, Philip _d1945- _9648
700	1		_aThornhill, Adrian _9649
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c406 _d406