000			01680nam a22002177a 4500
003			OSt
005			20200302161526.0
008			130612t xxu||||| |||| 00| 0 eng d
020			_a9781119942252
040			_aMIU _cMIU
050	0	0	_aHD 30 _b.4.S435 2010
100	1		_91251 _aSekaran,Uma
245	1	0	_aResearch methods for business (5th ed): _ba skill-building approach / _cUma Sekaran and Roger Bougie.
250			_a5th ed
260			_aChichester. : _bWiley, _c2010.
300			_axx, 468 p. : _bcol. ill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520	1		_a"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.
700	1		_91252 _aBougie,Roger
942			_2lcc _cBK
999			_c849 _d849