| 000 | 00634nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20200302161539.0 | ||
| 008 | 130709t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071318389 | ||
| 040 |
_aMIU _cMIU |
||
| 050 | 0 | 0 |
_aHF5821 _b.B62 2013 |
| 100 | 1 |
_91429 _aArens.William F |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens, Michael F. Weigold, Christian Arens. |
| 250 | _a14th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2008. |
||
| 300 |
_axxxix, 722p . : _bcol. ill . ; _c28cm + |
||
| 504 | _aIncludes Bibliography References and Index. | ||
| 700 | 1 |
_91430 _aWeigold.Michael F |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c958 _d958 |
||