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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Contributor(s): Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 12th edDescription: xi, 708 p. : ill., maps ; 29 cmISBN:
  • 9780132465496 (IE)
Subject(s): LOC classification:
  • HF5415.135 .K47 2010
Contents:
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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Holdings
Item type Current library Call number Status Barcode
Book Book MILA University Central Library General Stacks HF5415.135 .K47 2010 (Browse shelf(Opens below)) Available 0003108

Includes bibliographical references and indexes.

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.

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