Digital marketing: strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick.

By:

Chaffey, Dave, 1963- [author.]

Contributor(s):

Chadwick, Fiona [author.]

Publisher: Hoboken, NJ : Pearson, [2022]Edition: 8th edISBN:

9781292400969

Subject(s):

Additional physical formats: Online version:: Strategy, implementation and practiceLOC classification:

HF5415.1265 .C43 2022

Summary: "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	MILA University Central Library General Stacks				HF5415.1265 .C43 2022 (Browse shelf(Opens below))					Available			0003278

Includes bibliographical references and index.

"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.

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