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Kotler.Philip

Marketing management (14th ed) Philip Kotler, Kevin Lane Keller. - 14th ed Global Edition - Essex: Pearson, 2012. - 1 v. (various pagings) : col. ill. ; 29 cm.

Includes bibliographical reference and index.

ISBN: 9780273753360 0273753363

Subjects--Topical Terms: --Management--Marketing

LC Class. No.: HF5413.13 / .K64 2012

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