Malhotra, Naresh K.

Essentials of marketing research: a hands-on orientation (1st ed) Naresh K. Malhotra - 1st ed Global edition - Harlow: Pearson, 2015. - 432 p. : col. ill. ; 28 cm.

Includes index.

1292060166 9781292060163

HF5415.2 / .M35 2015
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