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Solomon, Michael R.

Consumer behavior: buying, having and being/ Michael R. Solomon - 11th ed Global edition - Essex: Pearson, 2012 - 604 p. : col. ill.; 28cm.

Includes bibliographical reference and index.

ISBN: 9781292017419

Subjects--Topical Terms: --Consumer behavior

LC Class. No.: HF5415.32 / .S65 2012

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