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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Kim, W. Chan.

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Expanded edition. - xxviii, 287 p. : ill. ; 25 cm

Includes bibliographical references and index.

ISBN: 1591396190 (alk. paper) 9781591396192 (alk. paper)

LCCN: 2014032847

Subjects--Topical Terms:
New products.
Market segmentation.

LC Class. No.: HF5415.153 / .K53 2015

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