Shone, Anton
Successful event management : a practical handbook / Anton Shone and Bryn Parry. - 5th ed. - Cengage Learning, 2019. - xviii, 334 p. : col.ill. ; 25 cm.
Includes bibliographical references and index
An introduction to events -- The market demand for events -- The events business: supply and suppliers -- Social, economic, political and developmental implications -- Making a start and planning the event -- Financial management and the budget -- Event logistics and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event project management and set up issues -- The organization manager and the team: during the event -- Close-down, evaluation and legacies
9781473759114 RM295.50
Special events--Management.
GT3405 / .S56 2019
Successful event management : a practical handbook / Anton Shone and Bryn Parry. - 5th ed. - Cengage Learning, 2019. - xviii, 334 p. : col.ill. ; 25 cm.
Includes bibliographical references and index
An introduction to events -- The market demand for events -- The events business: supply and suppliers -- Social, economic, political and developmental implications -- Making a start and planning the event -- Financial management and the budget -- Event logistics and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event project management and set up issues -- The organization manager and the team: during the event -- Close-down, evaluation and legacies
9781473759114 RM295.50
Special events--Management.
GT3405 / .S56 2019