Kleppner's advertising procedure /
Lane, W. Ronald, 1940-
Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. - 16th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xvii, 766 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780131273924
2004044713
Advertising.
HF5823 / .K45 2005
Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. - 16th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xvii, 766 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780131273924
2004044713
Advertising.
HF5823 / .K45 2005