Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxiv, 643 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.

9780138133863 (pbk. : alk. paper)

2007039742


Export marketing.

HF1416 / .K443 2008
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