Czinkota,Michael R

International Marketing / Michael R.Czinkota,Ilkka A.Ronkainen & Gilbert Zvobgo - Hampshire,United Kingdom . : Cengage Learning , c2011. - xxvi, 592p . : col. ill . ; 28cm.

includes index.

Includes bibliography references & index.

9781408009239

HF 1416 / .C953
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