Arens.William F
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. - 14th ed. - Boston : McGraw-Hill Irwin, c2008. - xxxix, 722p . : col. ill . ; 28cm +
Includes Bibliography References and Index.
9780071318389
HF5821 / .B62 2013
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. - 14th ed. - Boston : McGraw-Hill Irwin, c2008. - xxxix, 722p . : col. ill . ; 28cm +
Includes Bibliography References and Index.
9780071318389
HF5821 / .B62 2013