Alon.Ilan
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. - New York : McGraw-Hill/Irwin, c2013. - xxi, 602 p. : ill., maps ; 26 cm.
Includes bibliographical references and indexes.
9780071318204
HF1416 / .A47 2013
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. - New York : McGraw-Hill/Irwin, c2013. - xxi, 602 p. : ill., maps ; 26 cm.
Includes bibliographical references and indexes.
9780071318204
HF1416 / .A47 2013