Basic marketing: a marketing startegy planning approach (18th ed) (Record no. 1557)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00876nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200302161658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161116t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071221108 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MIU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M378 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2018 |
| Personal name | Perreault, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing: a marketing startegy planning approach (18th ed) |
| Statement of responsibility, etc. | William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix. 745 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Revised ed. of Basic marketing: a managerial approach/ E. Jerome McCarthy, William D. Perreault, Jr. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical reference and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Form subdivision | Marketing. |
| General subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2019 |
| Personal name | Cannon, Joseph P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2020 |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | MILA University Central Library | MILA University Central Library | General Stacks | 16/11/2016 | Donation | 2 | HF5415.13 .M378 2011 | 0002269 | 24/09/2020 | 09/09/2020 | 16/11/2016 | Book | SOBM |