Principles of contemporary marketing/ (Record no. 1717)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00616nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200302161717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170421t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131519585 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MIU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K96 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David L. |
| 9 (RLIN) | 2418 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of contemporary marketing/ |
| Statement of responsibility, etc. | David Kurtz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed., |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi, India: |
| Name of publisher, distributor, etc. | Cengage Learning India Private Limited, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 662 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 2064 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MILA University Central Library | MILA University Central Library | General Stacks | 2017-01-30 | IBS BUKU SDN BHD | 337.50 | HF5415 .K96 2012 | 0002512 | 2017-04-21 | 337.50 | 2017-01-30 | Book | SOBM | ||||||
| MILA University Central Library | MILA University Central Library | General Stacks | 2017-01-30 | IBS BUKU SDN BHD | 337.50 | HF5415 .K96 2012 c.2 | 0002513 | 2017-04-21 | 337.50 | 2017-01-30 | Book | SOBM | ||||||
| MILA University Central Library | MILA University Central Library | General Stacks | 2021-04-13 | HF5415 .K96 2012 c.3 | 0003202 | 2021-04-13 | 337.50 | 2021-04-13 | Book | School of Management and Business | 3 |