MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03301cam a22004098i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
24023517 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260513115822.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
t| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250207s2025 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2025005142 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032852683 |
| Qualifying information |
pbk |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
DLC-MRC |
| -- |
DLC |
| -- |
MILA_ain |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.T474 2025 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The public relations handbook / |
| Statement of responsibility, etc. |
Alison Theaker. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2507 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon, Oxon ; |
| -- |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pages cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/contentTypes/txt |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/mediaTypes/n |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/carriers/nc |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Media practice |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally entered under: Alison Theaker. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security, and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and "the decline of media", and is packed with student-friendly features including clear chapter aims, discussion questions, and further reading suggestions throughout. The Public Relations Handbook is an ideal resource for students of Public Relations, Corporate and Strategic Communications, and Marketing Communications. This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683"-- Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporations |
| General subdivision |
Public relations |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh85108765 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Theaker, Alison |
| Relator term |
editor |
| Relationship |
http://id.loc.gov/vocabulary/relators/edt |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/nb96006244 |
| Real World Object URI |
http://id.loc.gov/rwo/agents/nb96006244 |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Real World Object URI |
http://id.loc.gov/resources/instances/24023517 |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Relationship |
http://id.loc.gov/ontologies/bibframe/instanceOf |
| Real World Object URI |
http://id.loc.gov/resources/works/24023517 |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version |
| Relationship |
http://id.loc.gov/entities/relationships/onlineversion |
| Title |
Public relations handbook |
| Edition |
Seventh edition |
| Place, publisher, and date of publication |
New York : Routledge, Taylor and Francis, 2025 |
| International Standard Book Number |
9781003517375 |
| Record control number |
(DLC) 2025005143 |
| 884 ## - DESCRIPTION CONVERSION INFORMATION |
|---|
| Conversion process |
DLC bibframe2marc v3.0-dev |
| Conversion date |
20250813 |
| Conversion agency |
DLC |
| Uniform Resource Identifier |
https://github.com/lcnetdev/bibframe2marc/tree/v3.0-dev |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
