Be your own brand : (Record no. 389)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01733cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16461526 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200302161404.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100916s2011 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010039201 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781605098104 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | BF697 |
| Item number | .M385 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 158.1 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McNally, David |
| Dates associated with a name | 1946- |
| 9 (RLIN) | 621 |
| 245 10 - TITLE STATEMENT | |
| Title | Be your own brand : |
| Remainder of title | achieve more of what you want by being more of who you are / |
| Statement of responsibility, etc. | David McNally, Karl D. Speak. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed., updated and expanded. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco, CA : |
| Name of publisher, distributor, etc. | Berrett-Koehler Publishers, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 143 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 135-136) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Personal brand basics -- Personal brand: the perception that you made a difference -- A strong personal brand delivers: on three important expectations -- Your personal brand is perceived: from three different dimensions -- Designing your personal brand of making a difference -- Authenticity: the cornerstone to building a strong brand -- Creating your brand platform: dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Identity (Psychology) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Form subdivision | Miscellanea. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Speak, Karl D. |
| Dates associated with a name | 1951- |
| 9 (RLIN) | 622 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | MILA University Central Library | MILA University Central Library | General Stacks | 14/11/2011 | Ashe Enterprise Sdn Bhd | 75.80 | 3 | 3 | BF697 .M385 2011 | 0000513 | 04/12/2019 | 04/12/2019 | 000559 | 13/01/2012 | Book | SOBM |